A great interior design and layout needs three things:
- An attractive layout that encompasses dozens of design and layout decisions specific to multi-page documents, all of which must be executed in a visually pleasing manner while effectively and correctly communicating the structure, message, and feel of the content.
- Attention to detail, so the content is presented in a logical structure correctly and consistently throughout 200+ pages, providing the reader with overt and subconscious cues to the relative importance of the content.
- Technical expertise to construct an accurate and properly prepared layout file, ready for the high standards of today’s digital prepress environments, so the book can be quickly and properly manufactured. If it won’t print correctly, it doesn’t matter how pretty it was on your monitor screen.