112 South Main Street; Suite #294 • Stowe, Vermont 05672

Interior Design & Typesetting Process

There are two distinct phases to producing a book interior: Design and Typesetting.

The DESIGN phase is where the look of the book is determined. We select typefaces, positioning of elements such as running heads, folios (page numbers), margins, leading (line spacing), line width, photo and illustration treatments etc.

The end result of the design phase should be a production template that accounts for all the elements in the book, but also takes into account the best and worst cases scenarios for each element.

The TYPESETTING phase is the execution of the design into a full set of pages. This involves taking the design and the production template and actually laying out all the pages in the book, incorporating photographs, illustrations, charts, tables etc. based on the parameters of the approved design. It’s typical to have to make minor adjustments to the production template during the actual typesetting phase.

The fundamental process usually follows this track:

  • receipt of signed contract and deposit
  • review the manuscript and interview client
  • create several interior design schemes and variations
  • get feedback from client & author
  • tweak and improve designs through one or more rounds
  • finalize designs and get approval
  • typeset a full set of page proofs
  • get feedback from client & author
  • tweak and improve page proofs through one or more rounds
  • approve final set of page proofs
  • prepare for prepress and finish

A straight-through process usually takes 4-6 weeks with typical review cycles, though it’s not uncommon for more complex books to take longer. It’s important to note that once a full set of pages is typeset and delivered to the client, the client now controls two-thirds of the schedule by these two variables:

  • How many changes, corrections and edits they make
  • How quickly they return the markup of these changes.

Best Case: An efficiently produced project has already approved the editorial content and the interior design, so the changes and corrections should be minimal and the proofs returned quickly.

Medium Case: Making a large number of changes OR taking extra time in reviewing and returning the proofs

Worst Case: Making a large number of changes AND taking extra time.

We accommodate rush schedules as our overall production schedule permits, and if we can do so without impacting other previously booked projects, but the more complex the content and layout, the longer the process takes.